KeptPool maintenance software built to run
the whole business, not just the route.
Most pool maintenance software handles one piece of the job well — routing, or billing, or chem logs — and leaves you stitching the rest together with QuickBooks, a texting app, and a shared calendar. KeptBlue is built the other way: one system covering the CRM, the schedule, the billing, the marketing, and the phone.
AI where it helps. Humans where it matters.
We use AI to cover the after-hours and the repetitive — answering calls and messages when you're closed, fielding common questions, and prepping lead context — so your team's time goes to customer care.
Your after-hours AI receptionist.
Voice AI answers inbound calls when your front desk can't — after hours, during services, or when every line is busy — and takes real action so nothing falls through the cracks. It greets customers naturally, checks your live calendar, books appointments, creates contacts, and triggers follow-up workflows mid-call.
- 200+ voices with full control over tone, language, pace, and personality.
- Outbound callbacks within seconds of a form fill — while the lead is still looking at a green pool.
- Voice AI Chat Widget embeds on your site — visitors speak to your AI agent live in their browser.
- Pennies per call. Works on LC Phone and Twilio numbers.
Instant answers on every channel.
Conversation AI is a text-based AI agent that lives on your website chat and across every messaging channel — SMS, Instagram DMs, Facebook Messenger, and WhatsApp. It answers questions, qualifies leads, books appointments, and escalates to your team when a human touch is needed.
- Trained on your data — documents, FAQs, service descriptions, and website content via web crawler.
- Qualifies leads by service interest, timeline, budget, and location — then routes to the right pipeline stage.
- Suggestive or fully automated — your call, per channel.
- Unified inbox — every conversation in one place, regardless of channel.
AI Workflow Builder
Describe what you want in plain English: “When a new lead fills out the green-to-clean estimate form, send a confirmation text, wait two hours, send a follow-up email, and if they haven’t booked within 48 hours, trigger a Voice AI call.” The AI builds the complete workflow — triggers, actions, delays, IF/THEN logic — automatically.
Try the AI workflow builderFunnel & Website AI Builder
Generate full landing pages and booking funnels from a single prompt. Describe your offer — “Create a landing page for spring pool openings in our service area” — and the AI produces a complete, conversion-optimized page with headline, copy, images, form, and CTA.
Build a funnel with AIContent AI
On-brand copy in seconds. Generate email campaigns, SMS messages, social posts, ad copy, blog drafts, and image concepts — all tailored to your pool service’s brand voice. Understands pool service terminology and produces copy that sounds like a knowledgeable marketing manager, not a robot.
Try Content AIReputation AI
Automatically responds to every Google review with a natural, human-like tone that matches your brand. Positive reviews get personalized thank-you responses. Negative reviews get thoughtful, professional replies that demonstrate care without being defensive.
See Reputation AIEvery customer. Every stage. One view.
CRM & Lead Pipelines
Track every customer from first inquiry to loyal member in a visual pipeline. See where every lead stands, what follow-up they need, and which stage they’re in.
Call Tracking & Recording
Know exactly which ad, landing page, or campaign generated each call. Record calls for QA. Every call logged to the customer’s contact record.
Tracking & Analytics Dashboards
Revenue by provider, cost per lead by channel, booking conversion rates, no-show rates, campaign ROI, and membership growth — all in dashboards that answer “What is actually working?”
Pool route software and scheduling in one place.
Scheduling, Booking & Appointments — the pool service app techs actually use
Online booking that syncs with provider calendars, service room availability, and equipment schedules. Customers book the exact service they want with the right provider — without playing phone tag with your front desk.
Missed Call Text-Back
When a call goes unanswered, KeptBlue auto-texts: “Hey, we missed your call! How can we help?” That single text recovers leads that would otherwise disappear forever — because 85% of callers who reach voicemail never call back.
Reach the right customer on the right channel.
Email Marketing & Campaigns
Drag-and-drop templates built for pool service promotions. Announce new services, promote seasonal offers, send post-service care, and nurture leads through drip sequences that convert.
Two-Way SMS & Messaging
Text customers directly — confirmations, reminders, follow-ups, promotions. Customers reply and the conversation continues in your unified inbox. SMS sees 98% open rates vs. 20% for email.
Broadcast Campaigns
Send targeted campaigns across email, SMS, WhatsApp, and Messenger — from one screen. Segment by service history, membership status, last visit date, or any custom field.
Ad Manager
Run and manage Google, Facebook, and Instagram Ads directly from KeptBlue. See exactly which ads produce booked appointments and revenue — not just clicks and impressions.
Automation Workflows
Build multi-step automations triggered by customer actions. A form submission triggers a confirmation text, a 24-hour reminder email, a post-service review request, and a rebooking nudge two weeks later. Set it once; it runs forever.
The day-to-day tools that keep companies running.
Reputation Management
Automatically request Google reviews after every appointment via SMS or email. Monitor reviews across platforms. Pair with Reputation AI for automatic, human-like responses.
Document Signing
Send consent forms, intake paperwork, and service agreements digitally. Customers sign on their phone before they walk in. Every signed document saved to their contact record.
Funnels & Landing Pages
Drag-and-drop builder with templates designed for pool service offers. Forms connect directly to your CRM pipeline so leads are captured and followed up on instantly.
Membership & Course Portals
Tiered monthly plans, loyalty perks, exclusive pricing, and service bundles — with automated billing and renewal reminders. Members visit 2.9x more often and spend 35% more.
Pool service billing software — invoicing & payments
Send invoices, collect payments, and process transactions directly inside KeptBlue. Accept credit cards, set up recurring membership billing, and keep financials tied to each customer.
Affiliate Manager
Launch referral programs that reward customers, influencers, or partners for sending new clients. Track every referral, automate payouts, and turn your happiest customers into your most effective marketing channel.
Scattered tools vs. one connected engine.
Everything you need to fill your calendar.
Every capability in one connected engine — plus our automation library and consulting. One predictable fee, pay-to-use for the messaging and AI you actually use. No long-term contracts.
Social Media Planner
Plan, create, schedule, and publish across all your platforms from inside KeptBlue. Use Content AI to generate post ideas, captions, and image concepts. No more logging into five different apps.